BUILDING HUMAN-CENTRIC TOOLS.

A research-led studio crafting purposeful SaaS products that minimize distraction and maximize real value. We turn hypotheses into deployed reality.

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BUILDERS Crafting Digital Products
Our Mission

We build to learn, and learn to build.

We are a product-focused team exploring problems, crafting SaaS tools, and iterating fast. Our goal isn’t just to launch, it’s to understand the intersection of real needs and thoughtful execution.

100% Independent
∞ Curiosity
0β†’1 Mindset
DEPLOYED RESEARCH // OUR WORK
STABLE v1.2
EDTECH PLATFORM

ZENI

AI-powered tutoring platform bridging educational gaps across Ethiopia with personalized learning paths.

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OUR CORE OPERATING PRINCIPLES

Human-Centric Design

We build tools that augment human capability, not replace it. We actively design against addictive patterns and dopamine loops.

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Minimal AI Distraction

We use AI to handle the drudgery, providing you with real data and clear signals, not generative slop.

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Ethical & Halal Compliant

Our products and business practices adhere to strict ethical guidelines, ensuring clean, honest utility.

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KNOWLEDGE BASE

THE INNOVATION HUB.

Our open-source learning, mistakes, and methodologies shared on social media and our blog.

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RECENT THOUGHTS 2 entries
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FOR BUSINESSES

INTERESTED IN ACQUIRING A SOLUTION?

Our deployed projects are built for acquisition. If a research solution aligns with your business needs, inquire about licensing or full takeover.

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CUSTOM WORK

NEED A CUSTOM PLATFORM BUILT?

Leverage our lean, research-driven methodology. We take on select custom development contracts for forward-thinking businesses.

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